“IT HAS ARRIVED,” P. DIDDY MOVES BEYOND VODKA, LAUNCHES TEQUILA

Rapper, producer and entrepreneur Sean ‘P. Diddy’ Combs has expanded into the business of tequila after his Ciroc Vodka venture has become a success.
The rapper, who also floated his media business Revolt TV in 2013, formally announced his new office on Instagram today (January 8, 2014).
“Breaking news!! The world’s best tequila has arrived ppl!,” Diddy wrote on the social media platform.
Combs, partnered with high-end tequila brand DeLeon Tequila.
P. Diddy has created an alcoholic empire with his Ciroc vodka and  has made the brand a $100 million franchise.