A billboard spotted in Coimbatore, southern India, mistakenly has the Hollywood star's face emblazoned on it in a tribute to the late Nelson Mandela.
Clothing merchant Chandrashekhar paid for the billboard, one of many across India paying tribute to the South African leader, but says that the mistake was made by the designer.
The slogan, written in Tamil, says 'We should be proud that we were part of an era when they lived', with Freeman's face next to those of Mother Teresa, Martin Luther King and Gandhi.
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